Craig A. Taylor

References

Contact Information Upon Request

Sal Balistreri – President & Founder, Salvatore Balistreri Executive Search (Recruiter)

"Craig is a servant-leader CEO who genuinely cares about his people. He develops employees to their full potential, communicates with absolute clarity, and drives both near‑term results and long‑term strategic value. Collaborative, decisive, and highly strategic, Craig is exactly the kind of CEO companies need in today’s environment.”

Daniel R. Whitmore – Managing Director, Stonebridge Capital Markets (Investment Banker)

"I have worked with Craig Taylor in situations that demanded deep financial discipline and clear executive judgment. Craig brings the mindset of a seasoned CFO to every role he takes on. He quickly understands the underlying economics of a business, builds credible forecasts, and uses data to drive smart, timely decisions.

Craig is highly fluent in financial statements, cash‑flow management, and capital structure. He digs into the numbers, challenges assumptions, and simplifies complex financial issues for boards, lenders, and investors. He is equally comfortable in the details of budgeting and in high‑level discussions around valuation, ROI, and strategic investment.

What sets Craig apart is his ability to connect financial rigor with real‑world operations. He partners closely with functional leaders to create realistic plans, track performance, and make course corrections early. His strong financial acumen, integrity, and clear communication make him an exceptional leader for any organization that values disciplined, transparent, and value‑creating financial management."

Emily R.

Gained clarity on career direction
Built confidence to make big life changes
Left her 9–5 to launch her own business

“Coaching helped me realize what I truly wanted — and gave me the support I needed to actually go for it. I feel more confident than ever.”

James K. Elwell – Former Chairman of the Board, Cirris Systems (Board Chair)

“As Chairman of Cirris Systems, I worked closely with Craig after hiring him as CEO. He quickly mastered the business, led with professionalism, and was always meticulously prepared for the Board. Craig successfully navigated a highly complex ESOP sale with significant tax and international issues, keeping the process on track and delivering a successful transaction. I recommend him without reservation as a capable, knowledgeable, and hardworking CEO.”

Marcus T.

Overcame self-doubt and fear of failure
Created a consistent morning routine
Improved communication in relationships

“For the first time in years, I feel in control of my mindset and my future. This work changed everything for me.”

Ana Rodriguez – Senior Partner, Global Markets Practice – Meridian Capital Partners

“I have seen Craig operate effectively across multiple countries, cultures, and regulatory environments. He has led international teams and facilities, negotiated with global partners, and successfully adapted business models to local market realities. Craig understands how to balance global strategy with in‑country nuance—whether navigating complex supply chains, different labor and tax regimes, or diverse customer expectations. He builds trust quickly with local leaders, empowers them to succeed, and consistently achieves strong commercial results in highly varied international settings. Any organization looking to grow or optimize its global footprint would benefit greatly from Craig’s international business leadership.”

Michael McGinley – Managing Director, Prairie Capital Advisors (Investment Banker)

“I worked with Craig for over a year as investment banker on the sale of Cirris Systems. He stepped into a new President role, managed a difficult board, led a long‑tenured team through competitive pressure and a pandemic, and still executed a successful sale. Craig is a leader of integrity, a true servant leader, an excellent communicator, and someone who consistently puts the company and its people first. He would be an outstanding senior executive for any organization.”

Nadia L.

Discovered what truly matters in her life
Set strong personal boundaries
Found renewed purpose and motivation

“I’ve never felt this clear about who I am and what I want. The transformation was deep, empowering, and long overdue.”

Jeffrey M. Bauer – Partner, Seyfarth Shaw LLP (Corporate Counsel)

“As outside counsel to Craig in his role as CEO of Cirris Systems, I’ve seen many leadership styles across industries. Craig stands out as smart, experienced, practical, careful, and deeply committed. He embodies the essential qualities of an effective leader, and I am pleased to give him my highest recommendation.”

Ben Stier – Former Creative Director, Blendtec (Direct Report / Colleague)

“During Craig’s tenure as CEO of Blendtec, he led with vision and energy, transforming both the business and its culture. He championed creativity, encouraged smart risk‑taking, and enabled our team to launch innovative campaigns and products that strengthened the brand and drove growth. Strategic, approachable, and deeply supportive, Craig built an open, collaborative environment where people did their best work. He is a truly exceptional executive.”

Roger Critchfield – Consulting Client, Spray Net (Founder / Owner)

“Craig was instrumental in the startup phase of my company, Spray Net. His strategic insight, real‑world experience, and practical guidance helped shape our early growth and navigate the typical challenges of a new venture. His ability to spot opportunities and offer actionable solutions made a meaningful difference to our trajectory.”

Colton Malone – Consulting Client (Entrepreneur)

“I’m incredibly grateful I found Craig. As a seasoned entrepreneur, he brings clear, actionable advice to every conversation. His guidance has helped me work through complex challenges in my business with far more confidence and clarity.”

Chris Taylor – Consulting Client, Robell Fence (Owner)

“Craig’s consulting work with Robell Fence came at a pivotal growth stage. He helped us sharpen our strategy, streamline operations, and strengthen our competitive position, driving substantial financial improvements. His clear communication and collaborative style fostered a culture of innovation and self‑reliance. Craig is an invaluable partner for any business seeking real transformation and growth.”

Robert Marsh – Owner, Robert Marsh Car & Truck (Consulting Client)

“Craig guided me through the complexities of succession planning and increasing the value of my used car dealership. His strategic insight, detailed planning, and deep business experience created a clear path forward, significantly enhancing the value of my company and ensuring a smooth transition. He is an outstanding advisor for any business owner focused on the future.”

Devon C.

Made a major life transition with confidence
Took control of stress and mindset
Feels more aligned and in control than ever

“I came in feeling stuck and overwhelmed — now I feel grounded, focused, and excited for what’s next.”